By this stage in the financial crisis, you’ve made numerous cuts and squeezed every ounce of productivity out of your company. But how can you expand if you don’t add a lot of people? Scaling your company from here necessitates a significant shift, which entails the use of new technology for many companies.
Technology has the potential to empower your company, allowing you to enhance efficiency and even expand operations. However, to effectively utilize that technology, you must balance your requirements with the reality of your company. That includes knowing which technology to invest in and how it will impact your operations and optimize your return on investment.
Automation Is the Way to Go
Whether you’re searching for a solution for manufacturing or increasing payroll efficiency, modern technologies may help you grow your company via automation.
Consider an auto manufacturing facility that employs robots. Because of this, technology may no longer require 17 workers to construct a vehicle; instead, it may just take three. While people are watching the technology, no one is driving the screws. In this instance, the digital platform boosts productivity while also assisting the company in meeting new “green” business requirements. It is reducing the number of people results in a lower carbon footprint and fewer resources needed.
Technologies can have a comparable effect on businesses in general. Enterprise resource management systems, finance systems, and customer service technologies all have the potential to increase effectiveness and efficiency without constantly needing to “brute force” it with additional people.
Consider scalability in your consumer contacts, for example. The Internet has made it feasible to sell without the need for personal communication. Even a multi-million dollar at-home company no longer needs the use of bricks and building. Everything, from the sales floor to money collection and delivery, can be automated.
By switching to a self-service model, you can even grow your human resource function. For example, consider the following: A staffing firm is undergoing a significant HR payroll implementation to handle the 380 thousand employees on the payroll. Over a year, they go through a substantial transformation that enables them to manage 800,000 people without increasing staff by more than 1-2 percent.
Automating processes such as employee background checks, benefit plan enrollment, and payroll will enable you to grow significantly without increasing your carbon footprint or workforce.
Automation on Social Media
Marketing is a critical component of company success, and automation is the way of the future. However, despite its ability to engage with prospects, turn them into customers, and develop these connections to prolong their lifetime value, many companies have failed to use marketing automation significantly. One possible answer is to understand better and exploit the relationship between marketing automation and effective social media marketing.
Social media is an important marketing tool, but many companies lack the time and money to devote. If this sounds similar, a combination of marketing automation and social media might be the answer.
Social media marketing automation extends beyond content scheduling. To do it properly, you must first plan and connect your content to broader marketing efforts, then trace it back to what your audience wants and expects to see and learn on your social platforms. Marketing automation allows you to listen to the market and your audience and then create content to improve the customer experience and boost lead generation.
According to studies, companies must automate social media to conduct successful and efficient social marketing. Without the use of social media accounts automation, the job becomes more monotonous and ineffective. While you should check in regularly to keep messages current and react to events as soon as possible, a schedule can help you stay on top of social media campaigns and prepare effectively.
Furthermore, you can automate marketing campaigns based on your social media platforms by delivering automatic message programs to individuals who sign up for anything through your social channels. For example, you can send “what to expect” emails to those who sign up for a newsletter or “learn more” SMS to individuals who visit a specific page on your website through social media.
Similarly, you can send automatic direct messages to individuals who follow or like your social network sites. However, this is rapidly becoming the standard, which can diminish your account’s appeal, which is the purpose of utilizing social media platforms to promote sales. To keep prospects and customers engaged, you need marketing automation software that can personalize every communication
When expanding your company, keep in mind that scaling via technology implies various things to different businesses and networks. But if you ask the correct questions, budget appropriately, and prepare ahead of time, your investment will pay for itself many times over. When you understand your company, you will be able to predict how it will react to change. You’ll also be better prepared to handle today’s problems and to develop in the future.