How Sales Automation Can Help Your Business Grow

If you haven’t been improving your profits lately and want to compete with more prominent brands, you might be stuck in the old system. Although change might seem challenging to conquer, embracing sales automation will ensure exponential business growth.

Artificial Intelligence (AI) is the turning point of improving and upgrading the Industrial Revolution, and with AI comes sales automation. It gathers enormous amounts of data to offer productivity to sales teams and take that one step ahead of competitors.

Artificial Intelligence

Technological advancement has made it possible for artificial intelligence, leveling up business competitions. AI has been known to be the next turning point in the business industry, and plenty of manufacturing companies are now starting to purchase sales automation and smart factory management software to bump up their profits and ease their workload.

Studies show that 38% of businesses use artificial intelligence to enhance their businesses. Having sales automation convert the leads into customers for you will increase your revenues.

Impressive Chatbots

There has been a study by the Harvard Business Review of various manufacturing industries in Europe, Latin America, North America, and Asia-Pacific that revealed how they use AI in activities that are computer-to-computer based instead of human-based. More often than not, sales automation uses chatbots to handle inquiring customers with only the need for human support in sophisticated questions. Over the years, however, chatbots have grown more intelligent that others can help collect detailed information of customers for formulating strategic plans.

Manages Relationships

Entrepreneurs know how customer service is a significant factor when it comes to business. Customers may view the service and product’s quality. Still, many customers also decide on a brand based on its relationship management and if it has addressed the four stages – exploratory, fundamental, collaborative, interconnected. Businesses now use chatbots to handle customer support to have sales representatives concentrate more on complicated tasks and manage deeper issues in customer service.

man at a manufacturing facility

Stabilizes the Sales Funnel

From the word “funnel,” the sales funnel is the procedure of filtering, analyzing, and narrowing down sales leads. It is crucial to maintain the top of your funnel where you entice awareness and generate leads. Without a stable top funnel, your entire business might be at stake. Humans, however, cannot send several leads at the same time to a variety of companies. This is where sales automation comes to play. The system regulates leads and accordingly sorts them out, providing their roots and necessary information.

Below are some of the best sales automation tools:

  • Outreach

Outreach provides efficiency in sales teams leading to success. With various solutions offered, it aims to entice more meetings and deals, and eventually, each representative’s productivity. The number of workflows and reporting governance at hand is designed to handle large organizations. With the guide of Outreach, you can organize groups that mimic and partake in your team’s structure. According to Domo Incorporated’s product strategy director, Adam Chavez, people know Outreach to be the “best product on the market.”

  • Salesforce

Salesforce was among the first sales automation tools to be released with sophisticated system performance and assured security. Many companies have been trying to copy Salesforce with minimal changes, but they could never get the core feature set right. Everything done correctly in terms of customer relationship management (CRM) entails an app that engages in sales automation – known as Pardot – that ensures accurate customer data gathering.

  • Groove

Like Outreach, Groove is also a sales engagement platform designed for teams that focus on customer relationship management. It bumps up and improves sales campaigns, calendar composition, and lead scopes. Not only that, Groove essentially creates a bridge for Salesforce and your tools that enhances convenience and flattens out the inaccurate data that may become a barricade if you plan on importing data from various systems.

  • HubSpot

HubSpot is known for building a fully computerized e-commerce system. It gives you complete freedom and independence to create automated sales processes out of your ideas to reflect the presence of your business. Along with its user-friendly features, it also provides an entirely free service tier. Its simple and organized UI is so alluring to look at that you’ll find the ease of using it on your mobile.

  • Hatchbuck

Hatchbuck is another sales automation platform that is built explicitly for Small to Medium Enterprises (SMEs). The system contains quick-to-use tools that convert gathered data to leads and potentially increases ROI. The C-Suite Advisors’ managing director and founder, Nancy Chorpenning, also mentioned that “Hatchbuck’s customer service is top drawer.”

Sales automation will help you generate more leads, improve your sales team’s productivity, and potentially increase your ROI. With enough knowledge, sales automation can be an excellent advantage for your business.