The chance to sell to your online customer largely depends on the ability to make an excellent initial impression. Most clients will form an impression of your venture nowadays based on what pops up on search engine results pages (SERPs). You would, of course, want nothing less than for them to see rave reviews and positive vibes about your brand. However, this is not always a guarantee since you cannot control everything people say about your company. Sustaining a reputable brand is the central objective of reputation management search engine optimization (SEO).
Without the help of an SEO consultant in Salt Lake City, your brand’s online reputation management will generally be a futile venture. The consultant will recommend the best tactics to guarantee that the results for your site on SERPs are only those that will paint your brand in the best light possible. Here are the tactics:
Respond to Reviews
Customers now trust online reviews as much as they would a friend’s recommendation about your brand. Positive reviews will boost your search engine position since more people will click through then share your content. You can still ensure that bad reviews raise your rank rather than harm it. You can ensure this by clarifying errors in bad reviews and apologizing for any brand mistakes. By maintaining a level head when responding to criticism, you come across as a professional and increase the risk you get on your site.
Focus on Customer Satisfaction
In the past, churning considerable content was the best way to get to the top of SERPs. Customer satisfaction is, however, now more of a valuable ranking element compared to content. Google now measures the customer satisfaction on your page through evaluating how long the client will spend on the site and whether you deliver the answers the client is looking for. Focus on your target audience on every page of your site. This will boost your brand’s online reputation and your ultimate rank.
Conduct Digital PR
Conducting online PR by distributing press releases and pitching positive brand stories is a cost-efficient method of boosting your reputation among the online market. This will also generate some high-quality backlinks to your site which will prove beneficial for your SERP rank. There are now various tools used for digital PR, but you need an expert to identify the best guest blogging opportunities and press coverage for your brand.
Promptly Deal With Copyright Concerns
Google will remove any search results secondary to a Digital Millennium Copyright Act (DMCA) notice. The notice is served if anyone complains that you are illegally sharing intellectual property on your site. DMCA notices have a specified time frame within which you can avoid getting a copyright infringement fine. Respond to them immediately. Your brand will not be painted in the best light if the first thing people see on your site is that some of your content has been taken down due to a copyright issue.
You might have all the features of a search engine optimized site but reap nothing from a top position. Your reputation largely determines what you will receive from the top of search engines. Therefore, you cannot afford to ignore the tactics mentioned above in your pursuit for a top rank on SERPs and an impressive return on investment (ROI).