Expanding Your Home Care Business: Four Key Takeaways

elderly woman with a nurse

In a world where diversity is being embraced, and everyone can have a voice on the internet, through social media, there is still one thing that unites us – time. From America to China, whether you’re rich or poor, young and old, everyone gets the same 24 hours a day. And among other things, that means we are all constantly aging – it is the great equalizer, as they say.

Unfortunately, even though many elderly people can still be productive members of society, many factors combine to curtail the benefits afforded them. From workplace policy to insurance coverage, there are some limitations to the opportunities and care that our senior citizens can expect from major institutions. This is where a home care business can step in, filling the need for vital services and individual assistance.

If you’re looking to get started in home care, or maybe take a small startup to the next level, here are a handful of things you may want to consider.

Provide options

Potential clients are unique individuals, and putting out a one-size-fits-all menu of services shows that you don’t acknowledge each person’s different needs. This is something that really matters to your consumer base in the home care industry. You can set yourself apart by creating a standard service and providing options along with it, from house cleaning to grocery shopping and more. This allows clients to go all-in if needed, while more independent customers can just pick and choose what they need.

Go digital

Apps, devices and the internet aren’t just the realm of millennials and younger generations. Many of today’s senior citizens would have grown up in the 60s or 70s – just like Steve Jobs and Bill Gates. This is a demographic that was probably still fully employed when computers began to see widespread deployment in workplaces across the nation. While today’s devices have certainly evolved, the point is that elderly people today are flexible and continue to learn. Offering them a care scheduling app on their mobile device, for example, is a means of empowerment that will be greatly appreciated.

elderly woman talking to her caregiver

Care for your personnel

Your caregivers and housekeepers are the frontliners of your business; they represent you every day. Doing their job is tough, and it takes a special combination of care and dedication that is hard to find. It’s important to really make your employees feel valued in the home care industry. Giving performance or referral incentives is a good idea, and listening to their feedback can provide valuable insight into the customer base while also increasing employee engagement.

Join the community

In home care, people entrust you with their beloved family members, their homes, even their pets. Even in a world of digital marketing, there’s no better way to promote your home care business than with good organic word of mouth. Becoming involved with your local community generates exactly that sort of awareness.

By not just giving money in the form of sponsorships, but being present and active at events, you show that your company cares, and will extend that same presence and effort to each individual client. Community engagement also opens up opportunities to partner with various organizations, from schools to local healthcare and government that establish goodwill and can help bring in more clients in the long run.

Running and growing a home care business can be tough, but it’s a chance to bring essential services to an under-serviced demographic, and find fulfilment in what you and your employees are accomplishing. Keep on innovating and exploring ways to make your services better for more customers.