Marketing is the cornerstone of many big companies nowadays. It’s what makes every brand unique in a world filled with similar business ideas. It’s also how many companies grow their audiences and outmaneuver their competitors. Without marketing, many businesses would not have reached their positions today. However, marketing is slowly transitioning towards a more digital age, creating a new challenge for companies.
As a business, you can’t afford to be left behind. Digital marketing is the future trend, and you should familiarize yourself with these platforms so you can take advantage of them. Let’s start with something that we are all familiar with: social media.
Social Media Platforms (Analytics)
There are more than 4.77 billion internet users in the world. About 90% of these people have a social media account. This is your potential audience once you’ve tapped into this digital platform.
Social media is no longer made for consumers. It’s made for marketers. Facebook derives the majority of its income from ad revenue. The same goes for Twitter and Instagram. Familiarizing your company with its marketing benefits, such as social media analytics, can help you outmaneuver your competitors.
Behind every transaction in social media are hidden numbers that show performance, engagement rate, and more. These are social media analytics, and they will tell you how engaged your audience is with your content. If you can’t learn it yourself, hire social media experts. PR and content marketing companies such as Harvey & Hugo can help you with this. They dedicate their time and effort to making social media analytics a breeze. They’ll even help you create a program for it.
Social media is a platform that has billions of untapped potential. So make sure to take advantage of it.
SEO and Affiliate Marketing
The world of blogging is changing before people blog for personal gains and nothing more. But today, people blog as a job and as a source of revenue. It’s also another digital platform that companies can use for marketing.
SEO and affiliate marketing platforms are available to everyone. Although these are platforms, you can start by yourself. Many SEO companies are willing to create robust content to increase your company’s search ratings, while affiliate marketing platforms are something that your company can provide.
Exploring these platforms for options should be one of your main priorities, especially if you have a website. This will drastically increase organic traffic into your site and grow your audience. Organic traffic can also drive sales, making this platform essential for e-commerce companies. With all of these things in mind, it’s crucial that you also understand a digital platform that’s essential for your success in SEO optimization: Google Analytics.
Google Analytics
Google Analytics is a platform that shows the numbers you need to know about your digital marketing campaign. Here, you will find how many people visit your site, where they visit it from, and how they found your site. From here, it sounds like it’s a simple analytics platform, but it does have its own set of complications.
The problem with this platform is that it does not have its own set of predictive analytics. This means that you’ll have to hire a consultant to do it for you. However, many people excel in such knowledge, and you should consider hiring them if you want to improve your results. Furthermore, Google Ads is a digital platform that works well with Google Analytics.
It can help you monetize your ads and see improvements upon your investment. It will also show whether if your advertisements are effective or not.
Content Management Hubs
With billions of content on the internet and your company posting thousands more, you must familiarize yourself with the platform you’re working with. Sites such as WordPress and HubSpot are what we call content management hubs. Essentially, these hubs manage and direct content that your company is making. It schedules when a particular content should be posted and gives you the necessary analytics behind it.
The most important part about content management hubs is that they help track progress among your marketing team. It also keeps track of their campaigns and how effective they are. Through these platforms, you can also take control of a project quite easily.
Content management hubs are vital if you don’t want to stress your company with what kind of content it should post and when to post it. It does this for you, helping you concentrate on other projects instead.
Digital marketing platforms are essential in growing your company. Familiarizing yourself with these platforms can make a difference in your sales and overall revenue. So try them out now and integrate their services into your company.