Personal digital assistants or PDAs have become the device of choice for plenty of work-minded people who need a specific device to keep their workloads in check. These are packed with fewer features than your smartphone but are more business-focused than your usual calculators. Useful, portable, and a fashion statement on some occasions, a PDA […]
This year, like the previous ones, is promising to be an exciting year for businesses that rely on search engine optimization for the furtherance of their operations. As you would expect, most of these changes are related to algorithm changes aimed at generating better results. Not knowing the prevailing opportunities can place your business on
In recent years, a lot has changed in the music industry. You started hearing non-English songs requested on the radio and you think to yourself that if they can make it to mainstream media, so can you. However, even taking BTS as an example of a group that worked hard to get to where no other
The chance to sell to your online customer largely depends on the ability to make an excellent initial impression. Most clients will form an impression of your venture nowadays based on what pops up on search engine results pages (SERPs). You would, of course, want nothing less than for them to see rave reviews and
Many businesses fail to harness all the benefits of online marketing because they often have the wrong take on what it takes to succeed. To stand out in your chosen industry, you need great insights into what the customers want. Only a few people move past the first page of search engine results when looking
If you look into it, technology is one of the reasons counterfeit culture prevails. It is the ease of access to inexpensive resources and the ability to hide in plain sight that allow counterfeiters to create products of inferior quality but with features hard to distinguish from that of their authentic counterparts. Because of technology,
When passengers hop on a plane to reach their travel destination, their minds are filled with fantasies of people they might meet and experiences they can share at home. When a police officer arrests a man accused of murder, thoughts of finding out the truth and possibly getting a promotion fills his head. In both
Most businesses now understand the importance of a strong presence online. After all, over 90% of customers are found online. Some business owners and marketers, however, think that all it takes to tap into the vast online market is putting up a website and then periodically uploading content on it. They then soon find themselves lagging behind
One can never stress enough the importance of cybersecurity to the business and even the country. In the 2018 cost of data breach report, this cyber issue cost a whopping $3.86 million. It was nearly 7% higher than in 2017 information. To make matters worse, cybercrimes will only become more complicated in the future. Kaspersky
SEO is currently the buzzword in digital marketing. Though it cuts across all forms of digital marketing, most companies focus their SEO efforts solely on their website. That said, their social media and PPC platforms continually suffer from losses. You can employ several SEO tactics on all the platforms you use for digital marketing. These